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01How we work

Same shape, every engagement. Predictable to the week.

Discover, Architect, Build, Operate. Four phases, four ceremonies. You can price it, plan it, and cancel it at any two-week boundary — no big-bang launches, no renewal traps.

01
Discover
02
Architect
03
Build
04
Operate
02The four phases

Same shape. Different content. Predictable every time.

01

Discover

1–2 weeks
phase · queued

We learn the business, walk the existing code (if any), and write the brief. Two days on-site if you're local; structured async if you're not.

One-page brief — problem, users, success metric
Architecture sketch (data model + system diagram)
Risk register (technical + organizational)
Two-week build plan with the first three pull requests already scoped
You leave with →

A real understanding of what we'll build, what we won't, and what we're worried about — not a sales deck.

02

Architect

1 week
phase · queued

Schema, API contracts, infrastructure baseline. We stand up CI, preview environments, and the observability stack before any feature code lands.

Postgres schema + ERD
OpenAPI / GraphQL contract for v1
CI pipeline + preview-env URL convention
Sentry / Datadog / Grafana baseline
You leave with →

A working deployment pipeline before any product code exists. New PRs ship to preview on push.

03

Build

Most of the engagement
phase · queued

Two-week slices, demoed every Friday. Feature-flagged rollout. Every PR has a real reviewer and every change goes behind a kill switch.

Working software, shipped weekly
Friday demo recording + written notes
Per-flag rollout plan
Test coverage agreed up-front (we don't chase 100%)
You leave with →

Predictable progress with an exit ramp at any 2-week boundary. No big-bang launches.

04

Operate

60 days minimum
phase · queued

We share the on-call pager. We pair with your team on incident response. We don't disappear at handover.

Runbook with the 20 most likely incidents
Dashboard set + alert thresholds
Paired on-call rotation for the first quarter
Quarterly architecture review for the first year
You leave with →

A boring system you can sleep through, owned by a team you trained.

03The agile loop

Eight steps. One continuous loop. Never a big-bang launch.

Inside every phase we run the same eight-step agile cycle — Discover, Plan, Design, Develop, Test, Review, Deploy, Retrospect — then it starts over. Small slices, honest feedback, no surprises at the end.

PLANBUILDSHIPLEARN
01DiscoverUnderstand the problem
02PlanSlice the backlog
03DesignSketch the shape
04DevelopShip small PRs
05TestProve it works
06ReviewTwo-reviewer minimum
07DeployRelease behind a
08RetrospectImprove the loop
Agile Loop2-weeksprint cadence
Step 01 / 08Discovery workshop
Discover— Understand the problem

Discover— Understand the problem

Days 1–2 · every sprint
Discovery workshop

We interview users, walk the existing code, and map the domain. The one-page brief is written before any keyboard is touched — so the whole team is aiming at the same target.

User interview notes + persona map
Domain glossary and entity list
One-page brief — problem, users, success metric
Assumption log with the risky bets flagged
You leave with →

A shared understanding of the actual problem — not the one the stakeholders assumed on day zero.

Plan— Slice the backlog

Day 3 · every sprint
Sprint planning

We break scope into two-week increments. Every ticket has an owner, an estimate from the person doing the work, and a written definition of done. No mystery work in the sprint.

Prioritized backlog for the next four sprints
Definition of done written per ticket
Estimates from the engineers doing the work
Dependency graph for the top 20 stories
You leave with →

A commitment you can defend to leadership — not a wishlist that quietly shifts every week.

Design— Sketch the shape

Days 3–5 · every sprint
Design review

Wireframes, schema, API contracts. Enough fidelity to build against — never so much that it becomes fiction the code will contradict in week two.

Low-fidelity wireframes for critical flows
Postgres schema + ERD
OpenAPI / GraphQL contract signed off
Design tokens and component inventory
You leave with →

A shared blueprint the whole team can build against on day one — not a Figma file no engineer has opened.

Develop— Ship small PRs

Days 4–10 · every sprint
Daily stand-up

Trunk-based. Feature-flagged. Every branch stays green. Merges happen daily, not at the end of the sprint — so integration pain is one hour, not one week.

Small PRs (< 400 lines) merged daily
Feature flags gating every new code path
Trunk-based branching with a green main
Pair-programming sessions logged on hard work
You leave with →

A codebase where every commit is deployable — no long-lived branches, no merge-hell weeks.

Test— Prove it works

Continuous · every PR
QA pass

Unit, integration, and end-to-end tests where they earn their keep. A preview environment on every PR. Zero manual regression checklists — the machine does that job.

Unit + integration coverage on new code
E2E happy-path suite running in CI
Preview environment URL on every PR
Zero manual regression checklists
You leave with →

Confidence that green CI means shippable — not "shippable with a prayer and a rollback plan."

Review— Two-reviewer minimum

Continuous · every PR
Code review

Every PR gets a human reviewer and, if it's user-facing, a stakeholder walk-through. Nothing merges without a green pipeline and named approvals on the change.

Two-reviewer rule enforced by branch protection
Stakeholder demo of every risky change
Written review comments on every PR
Design + security review for user-facing work
You leave with →

A change history that reads like a story — not a mystery pile of "misc fixes" commits.

Deploy— Release behind a flag

Day 10 · every sprint
Release train

Progressive rollout. Canary first at 1%, then 10%, then 100% — with automated rollback watching error rates. Every user-facing change has a kill switch and a runbook.

Canary deploy to 1% of traffic first
Progressive rollout with automated rollback
Feature flags on every user-facing change
Runbook update for every new surface
You leave with →

A release process where a bad deploy is a five-minute rollback — not an all-hands weekend incident.

Retrospect— Improve the loop

Day 10 · every sprint
Sprint retro

What worked, what didn't, what changes next sprint. Action items are owned by name and due date. Then the loop restarts — back to Discover, with the team a little sharper.

Retro doc with keep / stop / start actions
Action items owned by name and due date
Metric review — velocity, incidents, cycle time
Process changes shipped into next sprint's rituals
You leave with →

A team that gets measurably faster every sprint — not one that repeats the same mistakes quarterly.

04The cadence

Four artifacts, on a rhythm you can set your watch to.

Every Friday

Live demo

30 minutes on Zoom, recorded, sent as MP4 + Loom summary. If you can't join, the recording plus written notes go to your inbox by EOD.

Every 2 weeks

Sprint review

What shipped, what didn't, why, and the plan for the next slice. Includes a budget delta and any new risks.

Every PR

Code review + preview

Two-reviewer minimum. Every PR gets a preview environment URL you can click. No merges without a green pipeline.

Every incident

Written post-mortem

Blameless, timelined, with action items owned by name and date. Public inside your company by default.

05What we ask of you

The honest part. Four things we need from you.

01partnership rule

A decision-maker on the call

Every two-week demo needs someone who can say yes or no to scope changes.

02partnership rule

Honest data

Real metrics, real schemas, real users. We can't help you optimize what we can't see.

03partnership rule

Patience for week one

Our first PR is usually CI and observability. It's the highest-leverage week we'll spend.

04partnership rule

Willingness to cut scope

Every project has a scope it's actually trying to deliver. We help find it, you defend it.

Live · accepting briefs/lat 25.20 lon 55.27
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Aug '26

next kickoff · week 34

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