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Case studySaaS

One real-time inbox for WhatsApp, Instagram and Messenger — 2,500+ teams across 150+ countries.

Year
2025
Vertical
SaaS

The challenge

Support teams were running customer conversations across three separate consumer apps with no shared history, no ownership and no way to measure response time. Every channel was a different tab and a different person's phone.

What we built

01Unified real-time inbox consolidating WhatsApp, Instagram and Messenger conversations
02Chat assignment, internal notes and role-based access control
03No-code chatbot builder for FAQ handling and lead qualification
04Templated bulk campaigns with delivery tracking
05Response-time and team-performance analytics
06REST API and webhook layer behind 50+ third-party integrations

Outcomes

2,500+
Active teams
150+
Countries served
50+
Platform integrations

How we shipped it

01

One inbox, three networks

Each network has its own message model, delivery semantics and rate limits. They are normalised into a single conversation record so assignment, internal notes and access control work identically no matter which app the customer used.

02

The no-code bot

Most inbound volume is the same handful of questions. A visual builder lets the team answer those without an engineer — FAQ handling and lead qualification are configured by the support lead, and anything the bot cannot resolve routes to a human with the full thread attached.

03

Fifty integrations, one contract

Shopify, HubSpot, Salesforce, Slack and the rest sit behind one REST API and webhook layer rather than fifty bespoke connectors, which is what makes the integration count grow without the maintenance cost growing with it.

Stack

Laravel
MySQL
Redis
REST APIs
Webhooks
Live · accepting briefs/lat 25.20 lon 55.27
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