Thirty-three e-commerce features shipped for the Pakistani market, not adapted from a Western template.

Year

2026

Vertical

Retail

The challenge

Storefront platforms are built around card payments, addressed delivery and buyers who trust prepayment. Pakistan runs on cash on delivery, informal addresses and a customer who wants to talk to a human on WhatsApp before ordering.

What we built

01Revenue features: upsells, bundles and cart recovery

02Pakistan-specific flows built around cash on delivery and local logistics

03Mobile-first storefront, because the market is phone-first

04AI-assisted search, recommendations and merchandising

05Growth and marketing tooling — campaigns, referrals, analytics

06Trust and security layer: verification, fraud checks and order confidence

Outcomes

Features shipped across six phases

Mobile-first

Built for a phone-first market

How we shipped it

Localisation is not translation

A whole delivery phase went to Pakistan-specific behaviour — cash on delivery, local courier handling and the address realities that break an international checkout. Those are not settings on a global platform; they are the product.

Phone first, actually

The mobile phase was treated as its own scope rather than as responsive breakpoints added at the end, because in this market the desktop storefront is the secondary surface.

Trust before conversion tricks

Verification, fraud checks and order confidence shipped as their own phase. In a cash-on-delivery market the expensive failure is not an abandoned cart — it is a dispatched order that is refused at the door.